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Link Popularity is the number of hyperlinks pointed to your website. It's also many times used as a term for Google's PageRank, Google's own method of search engine link popularity. The search engines have decided that if many sites are linking to your site, that site must be a better than the others and deserves a boost in their rankings. If you think about it, this makes a lot of sense. People are linking to good websites, not to bad ones. Why is Link Popularity so important? Now these days, inbounds links are the one of most important factor for getting a high keyword ranking, most search engines are ranking their search result on the link popularity from your site. Not the quantity from the links, but the quality of those links is important. It's also important that the inbound links are in the same tropic. Remember one good link can be more important than hundred bad links. Not only is the search engines' page ranking important, but good links also create extra traffic to your website. How do I know the PageRank from a website? Google offers a free tool that displays the PageRank from the websites. You can download the Google Toolbar for free at Google's website. Once installed, it appears at the top of the Internet Explorer browser. You can also take a free link popularity check with a link popularity checker. How do I improve my Link Popularity? First of all stay away from link farms, free for all links and similar schemes. They don't help you with your PageRank. You have a bigger chance that your site get banned from the search engines than that you receive a PageRank boost.
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